FE Group, also known as Fourth‑Element, is a proudly Hawke’s Bay–based outdoor leisure company specialising in premium grilling, heating, and outdoor living products. From our home in Hastings, we bring together a unique mix of global imports, New Zealand manufacturing, and specialist retail to serve customers across the country.
We are the exclusive New Zealand distributor for leading international brands such as Green Mountain Grills, and the creators of locally manufactured innovations like Pyro Fires. Through our dedicated online stores — including Pellethub.co.nz for fuel and accessories, and the newly launched BBQParts.co.nz for one of the country’s largest ranges of in‑stock barbecue parts — we make it easy for Kiwis to elevate their outdoor lifestyle.
Driven by quality, reliability, and a passion for great outdoor experiences, FE Group continues to expand its offering while staying true to its Hawke’s Bay roots and hands‑on service ethos.